A VISUAL STORY OF HOW THE DESIGN AND PIONEERING EXCELLENCE OF THE PAST  INFLUENCED THE DESIGN OF THE LOTUS THEORY 1.

THE CREATIVE R&D WAS A FANTASTIC JOURNEY TO GO THROUGH. BEGINNING FROM A BLANK SLATE, THE CHALLENGE WAS TO TAKE THE REDEFINING ELEMENTS OF THE HISTORIC MODELS TO SHOW THEY FORMED THE FOUNDING PRINCIPLES OF THE CONCEPT CAR. THE AERO FROM THE '72, THE ICONIC WEDGE OF THE ESPRIT AND THE SCULPTED BODYWORK OF THE ELEVEN. 

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IT WAS REWARDING PROJECT THAT LET ME LEAN INTO MY ENGINEERING BACKGROUND TO HELP SHOWCASE THE TECHNICAL ELEMENTS OF THE CAR.

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