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DNA
CREATIVE EXPLORATION + CGI
LOTUS CARS // 2024
A FILM TO PREVIEW THE LOTUS THEORY 1 CONCEPT CAR AHEAD OF IT'S LAUNCH.
A FUN PROJECT WORKING WITH THE TALENTED CALVIN KRETZING, MICHAEL SKOZ AND VLADISLAV SOLOVJOV ON DEFINING THREE VISUAL THEMES FOR EACH OF THE CONCEPTS PILLARS - DIGITAL, NATURAL AND ANALOGUE.
CREATED ALL THE VEHICLE FOCUSED CGI VISUALS.
CREDITS
HEAD OF DESIGN
HEAD OF STRATEGY
HEAD OF VISUALISATION
PRODUCER
CGI MANAGER
SOUND + MUSIC
VOICEOVER
CGI
EDITOR
GRADE
DIRECTOR
BEN PAYNE
ANDREA ROSATI
JOHN BULMER
CLAIRE BRAITHWAITE
ROB HEATH
WOJTEK FRYCCZ
CALVIN KRETZING
GURDEEP PANESAR + MICHAEL SKOZ + VLADISLAV SOLOVJOV
CALVIN KRETZING
UNTOLD
CALVIN KRETZING
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